Available for projects from November
Brand & product designer, Prague
Lena
Horak
I design brands, packaging and websites for small teams who care about the details.
What I do
Three things, done well
01
Brand identity
Logos, type and colour that hold together everywhere.
02
Packaging
Boxes, labels and systems that look good on a shelf.
03
Websites
Clear, fast sites that are easy to update.

About
Hi, I’m Lena.
I’m an independent designer in Prague. I work with founders and small teams from first idea to launch.
8
Years designing
60+
Projects shipped
12
Countries

How I work
Simple, from start to finish
01
Talk
A short call about your goals and budget.
02
Design
Two focused rounds, with you at every step.
03
Launch
Final files, simple guidelines and support.
Kind words
From clients
“Lena turned a messy brief into a brand our whole team is proud of.”
MK
Marta Kovac
Founder, Larder
“Calm, quick and very clear. The new site doubled our enquiries.”
TS
Tomas Svoboda
Partner, Atlas






