Available for projects from November

Brand & product designer, Prague

Lena

Lena Horak, a designer with curly hair and round tortoiseshell glasses
Lena Horak, a designer with curly hair and round tortoiseshell glasses

Horak

I design brands, packaging and websites for small teams who care about the details.

  • Larder packaging boxes with cobalt half circles on a stone table
  • Three phones showing the Tidy app on a cobalt background
  • Harbor stationery with diagonal cobalt lines on cream paper
  • The Atlas website on a desktop monitor in a bright room
  • Three Echo festival posters on a charcoal wall
  • Still frosted glass bottle with a cobalt band on stone
  • Larder packaging boxes with cobalt half circles on a stone table
  • Three phones showing the Tidy app on a cobalt background
  • Harbor stationery with diagonal cobalt lines on cream paper
  • The Atlas website on a desktop monitor in a bright room
  • Three Echo festival posters on a charcoal wall
  • Still frosted glass bottle with a cobalt band on stone
  • Larder packaging boxes with cobalt half circles on a stone table
  • Three phones showing the Tidy app on a cobalt background
  • Harbor stationery with diagonal cobalt lines on cream paper
  • The Atlas website on a desktop monitor in a bright room
  • Three Echo festival posters on a charcoal wall
  • Still frosted glass bottle with a cobalt band on stone

What I do

Three things, done well

01

Brand identity

Logos, type and colour that hold together everywhere.

02

Packaging

Boxes, labels and systems that look good on a shelf.

03

Websites

Clear, fast sites that are easy to update.

Lena Horak sitting on a wooden stool in a bright studio, wearing a rust sweater

About

Hi, I’m Lena.

I’m an independent designer in Prague. I work with founders and small teams from first idea to launch.

8

Years designing

60+

Projects shipped

12

Countries

A designer's desk with an open sketchbook, a laptop and a cup of coffee in daylight

How I work

Simple, from start to finish

01

Talk

A short call about your goals and budget.

02

Design

Two focused rounds, with you at every step.

03

Launch

Final files, simple guidelines and support.

Kind words

From clients

“Lena turned a messy brief into a brand our whole team is proud of.”

MK

Marta Kovac

Founder, Larder

“Calm, quick and very clear. The new site doubled our enquiries.”

TS

Tomas Svoboda

Partner, Atlas

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